Emerging Market Retail is Inefficient
In developing markets, traditional retailers sell thousands of products every year. In Latin America, there are over 10 million traditional retailers who represent some 40% of sales volume in the region. In India alone, there are 13 million traditional retailers in a fast moving consumer goods projected to reach $100 billion by 2025.
However, armed with with little more than a pen and paper, retailers fail to track sales and expenses accurately.
Healthy businesses suffer because retailers are unable to make crucial decisions on purchasing, inventory management, and capital expenditures
Traditional Retail vs Modern Retail in Emerging Markets
Source: Fundes and Nielsen
COVID-19 has brought us to the breaking point of pen and paper
Retailers are struggling with several challenges:
Gyaan Tel Empowers Marketers and Retailers on a Mobile First Platform
We enable SME retailers to optimize supplier purchasing decisions, track sales and inventory, and access financing and credit.